Who are we and how can you contact us?
This privacy policy aims at giving you information on how your personal data are processed by LDA SIMPLE ADS. In this policy, we refer to ourselves as ‘we’, ‘us’ and ‘our’.
If you have any questions regarding processing of your data, you can contact us any time using:
Our Processing activities on the partners’ websites
Our solution is a technology that allows various companies (“Advertisers”) to effectively market their products through targeted advertising to audiences who may be interested in their products. This means that you can see personalized advertising on our partner websites (“Donors”) from our advertisers.
When you use the website (or application) of an Advertiser using our solution, we receive information about your activity. This information is linked to a unique identifier (an identification cookie or fingerprinting).
When you visit a Donor’s site, we can recognize you among other users and offer you personalized advertising from our Advertisers.
We may also offer our Advertisers analytics summaries based on your activity on their website. In this case, your data will be anonymised through the summaries.
In order to implement the advertising model described above, we process your data as follows:
Purpose of processing
|
Legal ground
|
Categories of data
|
---|---|---|
To offer you personalised advertising
|
Consent collected by the Advertisers and Donors on their website/mobile app
|
To analyse your behavior on the advertiser's site to improve the effectiveness of the advertising campaign
|
To analyse your behavior on the advertiser's site to improve the effectiveness of the advertising campaign
|
Consent collected by the Advertisers on their website/mobile app
|
Identifier URL of the page visited on the advertiser's website Time spent on the advertiser's website page
|
Our Processing activities on this website
This website is a Donor site. So, the technology described in the previous section applies here. The website has an id-cookie installed, which can identify you if you have visited Advertisers’ sites or other Donor sites. If you do not want us to identify you, you can set a cookie accordingly (with a cookie-banner on your first visit and with cookie settings at any time).
Besides this the following processing also takes place on the site:
Purpose of processing
|
Legal ground
|
Categories of data
|
---|---|---|
To respond to the request, you have left in the “Contact us form”.
|
Contractual Necessity
|
Full name
Data from your massage |
Automated decisions
We do not introduce automated decision-making.
Your rights as a data subject
Updates to this policy
We may update this Policy from time to time in response to legal, technical or business changes and developments. You can see when this Policy was last updated by checking the “last updated” date displayed at the top of this Policy.